Brisbane's Big Gamble

As the Brisbane Star Casino and Queen’s Wharf Precinct grand opening date flickers on the horizon, Queensland's hospitality industry is bracing for impact. In this episode, John Dickson sits down with Justine Channing, DWS’ Strategic Gaming Specialist, Editor and Co-Founder of Gaming and Hospitality site, The Drop, to discuss the challenges and opportunities facing local Clubs and Hotels through the launch period. 

As various outlets of the new development are expected to open in stages, encouraging customers to continue returning to the entertainment venue…we uncover tips and strategies to drive foot traffic back to your venue. We delve into a number of topics such as effective recruitment strategies to maintain a welcoming atmosphere for your members, managing your VIP members, and understanding the role of loyalty programs. 

We also discuss the importance of strategic communications and marketing in a heightened competitive landscape and explore the potential implications of recent NSW regulatory changes for Queensland's industry. Don't miss this essential episode for anyone in the Queensland hospitality sector!

 

Discussion disclaimer: Examples of Casino customer engagement are based on many years of general industry knowledge and practice. It should be noted that new regulations now cover casino gaming operations and some of these methods may no longer be used. Casinos are successfully making every effort to comply with the new regulations and The Star have recently published a Remediation Update on 12 July 2024.

0.00 | Introduction

3.19 | Overarching Impact

6.09 | Staffing & Recruitment Opportunities

10.56 | Victorian Club environment

12.24 | The Real Cost to the Community

15.12 | Managing VIPs

18.28 | Addressing Loyalty Programs

22.30 | Strategies to Consider in your Marketing & Communications

26.10 | NSW Regulatory Environment Trial

32.19 | Cashless Gaming Updates

36.48 | Takeaways & Tips to Remain Competitive